I’ve been extremely lucky to work closely with the IGNITE team to help them design these incredible lures. It’s interesting actually being asked questions like… “What does this lure need to do? How does it need to look? What colours will work best?” Usually as an angler we just buy lures and use them as…

There are so many lures already on the market, especially in the freshwater scene… so why did we decide to join the race? We have joined the race of lures… but what has been missing for a long time is high quality and affordability in one. The price of lures is ever increasing and some…